PASSIONATE ABOUT CUSTOMERS
You can say I’ve traveled the roads less traveled over the past 3 years. I’m visiting the most rural, most economically challenged counties in North Carolina. The one thing I notice about the small business owners I interview is their passion. Sure it’s the all important profit that ultimately determines whether they will make it, but it’s their drive that stands out the most.
Bob Hege owner of Meadows Mills Grist Mills in North Wilkesboro is passionate about customer service. Under his direction, company reps log every sale, every piece of equipment. And when sales representatives recognize the customer hasn’t called in a while to reorder, a company representative will call and find out why.
Customer service is critical to Steve and wife Sandy Forest of the Brushy Mountain Bee Farm too. And business is booming. Help lines and internet assistance help users select products. The Forests have learned if customers are successful in setting up their bee hives- the company will be successful too. To quote an overused movie line... “Help me… help you.”
These passionate business owners understand if they care about your business, you will care about their company.
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